- Brian Silston
- New York, NY
Brian is a PhD candidate in Neuroscience & Psychology at Columbia University using virtual games and functional brain imaging technology to investigate the processes that underwrite human learning, social, and decision making behaviors. He holds Masters degrees in Neuroscience and Education, and has 20 years of experience in finance, consulting, and investing, currently a principal at SGI Merchant Bank. He has created several game paradigms for behavioral studies using AS3, Unity, iOS, and Python, and has extensive experience creating models and handling large and complex data sets and performing data science functions using both R and Python. Brian applies his knowledge and skillset to analyze behavioral data collected from users and applies the results to identify strengths and weakness in the network, and inform business strategies including feature development, tweaks, and other adjustments to drive engagement, purchasing and other behavior.